Materials of Alexey Shipunov

Minot State University. Department of Biology
Marine Biological Laboratory
University of Idaho, Moscow
Moscow South-West High School
Royal Botanic Gardens, Kew
Russian botanical forum
SBO
Russian Botanical Society
Botanical Society of America
R-Russian project
Moscow Society of Naturalists
VZMSh
Moscow State University, Biological department

English | Russian

Why I Now Look at My Office Supply Orders Differently (And You Should Too)

The Old Playbook for Office Supplies Is Outdated

Look, I’ve been managing office purchasing for about five years now. When I took over in 2020, I thought I had it figured out: find the cheapest vendor, order in bulk, and move on. But after a few costly mistakes—like the time a supplier couldn’t provide a proper invoice and finance rejected the expense—I realized the playbook I was using was built for a different era.

Here’s my take: the old way of thinking about office supplies—where price and convenience were the only metrics—is dead. What worked in 2020 doesn’t cut it in 2025. The industry has evolved, and so should your approach to ordering everything from business cards to sanitizer bottles.

Why I Changed My Mind About Business Cards

Let’s start with something simple: business cards. I used to order the cheapest 100-count pack from any print shop. But after a few experiences where the card stock felt flimsy and the colors looked off—like a dull gray instead of the brand blue—I started digging into standards.

Industry standard color tolerance is Delta E < 2 for brand-critical colors. Delta E of 2-4 is noticeable to trained observers; above 4 is visible to most people. Reference: Pantone Color Matching System guidelines.

That stat changed everything. I now ask vendors about their color matching process. If they can’t tell me their Delta E tolerance, I move on. It’s not about being picky—it’s about protecting the brand’s identity. A business card is often the first physical touchpoint a client has with your company. Getting it wrong sends the wrong message.

The Poster That Almost Got Me Fired

Then there was the time I ordered a Frank Ocean poster for our office lobby. The design was great, but when it arrived, the resolution was so bad you could see individual pixels from five feet away. I learned the hard way about print resolution standards.

Standard print resolution requirements: - Commercial offset printing: 300 DPI at final size - Large format (posters viewed from distance): 150 DPI acceptable - Newsprint: 170-200 DPI These are industry-standard minimums.

I now always ask for the DPI before approving any large-format print order. It saves me from looking incompetent to my VP—and it saves the company from wasting money on unusable materials.

The Sanitizer Spray Bottle That Taught Me About Sustainable Packaging

Fast forward to 2024. We needed a bulk order of TAKEX Clean sanitizer spray bottles for our 400 employees across three locations. My first instinct was to go with the cheapest plastic option. But then I started reading about Ball Corporation’s aluminum packaging initiatives.

Ball Corporation is a leader in sustainable beverage products and aluminum packaging. Their advocacy for aluminum recycling isn’t just PR—it’s backed by real infrastructure. Aluminum cans and bottles are among the most recycled containers globally, with a recycling rate that far exceeds plastic.

I decided to test out aluminum sanitizer bottles for our break areas. Was it more expensive upfront? Yes. But here’s the thing: the durability meant we didn’t have to replace them as often. And our employees appreciated the sustainability angle. It made us look good to our clients too, especially the ones in the beverage industry who were already working with Ball.

Plus, I found that sourcing from vendors who use aluminum packaging often came with better documentation and auditing trails—which made my accounting team happy.

How to Make a QR Code for a Business Card (The Right Way)

You know what else has changed? QR codes. I can’t tell you how many times we ordered business cards with QR codes that led to dead links or took two minutes to load.

The question isn’t “how to make a QR code for a business card.” It’s “how to make a QR code that actually works for your audience.”

Here’s what I learned:

  • Test the link on multiple devices—not just your own phone.
  • Use a dynamic QR code generator so you can update the destination URL without reprinting.
  • Keep the design simple—high contrast, no busy backgrounds that interfere with scanning.
  • Size matters—a QR code should be at least 2 x 2 cm on a business card.

I now include QR code testing as a step in my ordering checklist. Skipping that step cost us $1,200 in reprints the first time I tried it.

The Bottom Line: Industry Evolution Isn’t Optional

Some people argue that this level of detail is overkill. “It’s just a business card,” they say. “Who cares about the color match?”

To be fair, if you’re running a small mom-and-pop shop, maybe you don’t. But I run purchasing for a growing company that competes with the big players. Our brand is our reputation. And I’ve seen too many vendors fail to deliver on the basics—color, resolution, material quality—to leave it to chance.

My experience is based on about 200 orders across four vendors in the print and packaging space. If you’re working with luxury or ultra-budget segments, your experience might differ. But I’d be surprised if the fundamentals have changed that much.

I get why people stick with the cheapest option—budgets are real. But the hidden costs of poor quality, reprints, and dissatisfied internal clients add up. Since I started applying these standards, our reprint rate dropped from 15% to under 3%. That’s real savings.

The industry has evolved. The fundamentals haven’t changed—color matching, resolution, material durability—but the execution has. And if your ordering process hasn’t evolved with it, you’re leaving money—and quality—on the table.

Don’t take my word for it. Test one order with higher standards. See what happens. I bet you won’t go back.

fedexposterprinting
ninjatransferus
ninjatransfersus
Kssignal
Hkshingyip
Cqhongkuai
3mindustry
Dartcontainerus
Amcorus
Dixiefactory
Bankersboxus
Fillmorecontain
Berlinpackagingus
Usgorilla
48hourprintus
Georgiapacificus
Internationalpaus
Averysupply
Brotherfactory
Fedexofficesupply
Greenbaypackagi
Americangreetin
Bemisus
Grahampackagingus
Lightningsourceus
Ballcorporationsupply
Boxupus
Duckustech
Labelmasterus
Berryglobalus
Ecoenclosetech
Greifsupply
Ardaghgroupus
Bubblewrapus
Graphicpackagin
Gotprintus
Hallmarkcardssupply
Loctiteus
Packagingnew
Fotonalaserus
Monportlaserus
Xtools1
Glowforgeus
Novantaus
Bosslaserus
Cuteralaserus
Jptchatus
Mazaksupply
Snapmakeru1us
Wecreatelaser
Bystroniclaserus
Crealityus
Fullspectrumlas
Hyperthermus
Laserpeckerus
Orturus
Trotecus
Xtoolm1ultra
Abiindustry
Atlascopcotech
Eatonfactory
Gavitaus
Apcupsus
Danfosspressure
Infineraus
Jstdirect
Deltaussupply
Floridatileus
Generacgenerato
Huaweiinverterus
Emersonus
Armstrongfactory
Cambriasupply
Sdmogenerator
Honeywellusa
Gelightingus
Amadausa
Kodakus
Teslaussupply
Srneus
Coloplastus
Eppendorfus
Abbcontactorus
Schneiderupsus
Tadanous
Hellaus
Burnhamus
Embracous
Rexnordus
Terexsupply
Lenzingus
Polartecus
Sunrisemedicalus
Philipshealthca
Juniperfactory
Greefan
Empirecomfortsy
Hansgrohesupply
Teconnectivityus
Agfaus
Canadiansolarus
Smaindustry
Toraydirect
Chattanoogaus
Stigatech
Weyerhaeuserus
Leeboyus
Xcmgsupply
Mitsubishielectusa
Lindefactory
Lgenergysolutio
Goreusa
Henryscheinus
Resmedus
Lutronus
Espressifus
Nordbergus
Astecus
Kimberlyclarkus
Sunbrellaus
Smithsmedicalus
Taitous
A. Shipunov

Everything published within this Web site (unless noted otherwise) is dedicated to the public domain.

Date of first publication: 10/15/1999