Why This Comparison Matters for Avery 5366 Users
When I took over purchasing for our 60-person company back in 2020, the first thing I did was standardize our label ordering. We use a lot of Avery 5366 labels for mailing and shipping. I figured there couldn't be that many ways to use a 2x4 inch label.
I was wrong. The real debate isn't about the label itself — it's about the template you use. Specifically: should you use Avery's pre-designed (Style Edge) templates, or start from a blank Microsoft Word template?
After managing this for 5 years across 60+ orders annually, I've seen both approaches create headaches and savings. Let me walk you through the trade-offs from a procurement perspective. I'm not a designer, so I can't speak to aesthetic preferences. What I can tell you is how each option affects your time, budget, and sanity.
Dimension 1: Design Effort & Intimidation Factor
Pre-designed Templates
The Avery Style Edge template for 5366 is basically a layout that's already set up with colors, fonts, and spacing. You just drop in your text. For someone who isn't comfortable with Word's layout tools, this is a lifesaver. The template takes you from zero to a finished label in about 10 minutes.
Standard (Blank) Templates
The standard Avery 5366 Word template is just a grid. You have to decide everything — font size, alignment, borders, whether or not to include images. I've watched colleagues freeze up staring at that empty grid. The learning curve is real if you don't use layout software regularly.
Honest conclusion: Pre-designed wins for speed and ease, but only if you prefer its style. If you have very specific branding requirements, a blank template forces you to make intentional choices.
My take: I've used both. For our internal shipping labels, the pre-designed template saved me about an hour per order. But for client-facing labels? I needed the custom layout. The pre-designed look was too casual.
Dimension 2: Print Alignment & Efficiency
Pre-designed Templates
These templates often include alignment marks and built-in margins that match Avery's label sheets exactly. In theory, this reduces misalignment. In practice, I've found the alignment to be solid — maybe 98% of prints line up correctly on the first try.
Standard Templates
The standard Avery Word template (what I often search for as "avery templates microsoft word") can be finicky. If you modify column widths or margins by accident, labels shift. I've had sheets where 30% of labels were misaligned because I'd nudged a paragraph border without realizing it.
Unexpected conclusion: Surprisingly, the pre-designed template reduced our reprint rate by about 20%. I didn't expect that — I assumed blank templates would give more control. But that control comes with risk if you're not meticulous.
Dimension 3: Customization & Scalability
Pre-designed Templates
Here's where the narrative flips. Pre-designed templates are rigid. Want to add a company logo? Some will allow it, but you might have to resize or move text boxes. Want to change the color scheme to match your brand? Possible, but sometimes the template resist those changes (colors are locked, or layout breaks).
Standard Templates
Full control. You can add anything — logos, barcodes, QR codes, custom fields. For us, this became critical when we needed to include SKU numbers and lot codes on labels for a new product line. I could not have done that with a pre-designed template without it looking janky.
But here's the kicker: If you use standard templates, you spend more time upfront building the layout. Once it's done, it scales beautifully. The learning curve is front-loaded.
So, Which Should You Choose?
I'm gonna give you a practical framework based on my experience. This is not a one-size-fits-all answer. (Should mention: I'm not a template expert — just someone who's placed enough orders to know what causes reprints.)
Choose Pre-designed (Style Edge) When:
- You need speed. 10-15 minutes to first print.
- Your team has minimal Word layout skills. Minimizes errors.
- The label content is simple. Text only, maybe a basic logo.
- You don't care about exact brand colors. The template's built-in style works.
Choose Standard Templates When:
- You need total design control. Custom colors, logos, barcodes.
- You're producing labels for multiple product variations. Standard templates allow for mail-merge from spreadsheets.
- You have someone on staff who's comfortable in Word. They can build the layout once and it lasts.
- Consistency across label sizes matters. Standard templates are easier to replicate across Avery 5160, 5366, etc.
What I Ended Up Doing
I still kick myself for not standardizing our template approach sooner. If I'd matched the template type to the specific label use case from the start, we'd have avoided a lot of reprints.
For our internal shipping labels (avery 5366), we use a standard template with a pre-built layout — essentially a blank slate that I've already formatted once. For occasional presentation labels, I pull a pre-designed template because speed matters more than perfection.
One more thing: Take the time to test both before committing. Order a pack of labels, try each template, and count the total time from start to finished product. That's the definition of total cost thinking — not just the label price, but the time and reprint costs. You might find, like I did, that the "quick" option isn't always the fastest.











